Super Bowl Spending - A Look at American's Shopping Habits on Game Day
Super Bowl Sunday is one of the biggest days of the year for Americans, both in terms of sports and spending. Not only is it the biggest game of the NFL season, but it's also a day when many people gather with friends and family to watch the game, eat, drink, and celebrate. And as the data shows, Americans are willing to spend big on this day, with average spending per person expected to reach $78.92 in 2022, compared to $74.55 in 2021 and $88.65 in 2020. Overall, the total expected spending on Super Bowl Sunday in the US in 2022 is $14.6 billion, compared to $13.9 billion in 2021 and $17.2 billion in 2020.
When it comes to how Americans are spending their money on Super Bowl Sunday, food and drink is by far the biggest category, with 79% of people planning to purchase these items. Team apparel and accessories come in second, with 11% of people planning to buy these items, followed by television at 9%, decorations at 8%, and furniture and entertainment centers at 5%. These spending habits suggest that Americans are not only looking to enjoy the game and cheer on their team, but also to make their home viewing experience as comfortable and enjoyable as possible.